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Projects

Mooii

Mooii’s retail space in Queens Plaza showcases a stylish and innovative fitout by ENP Fitouts. With a focus on blending modern elegance and playful charm, the store was designed to reflect Mooii's brand identity and enhance the overall shopping experience. Every display, from curved wall fixtures to central display islands, is carefully crafted to make products shine and create a seamless flow through the diverse collection of accessories and gifts.

Date:

May 16, 2023

client:

Lawrence Chu

Sqm:

106m2

Location:

Uptown, Shop 107 Level E/91 Queen St, Brisbane City QLD 4000

About the project

ENP Fitouts transformed Mooii's retail store with custom displays, curved shelving, and integrated lighting to enhance the store's visual appeal and functionality. Strategic product placement, plush toy sections, and unique thematic signage were incorporated to maintain brand consistency and guide the customer's journey throughout the store. The layout's balance between contemporary aesthetics and inviting warmth ensures every shopping experience is unique and delightful.

Curved wall displays for modern product presentation

Integrated shelving with ambient lighting

Central display island enhancing customer flow

Thematic signage and overhead display racks

Plush toy sections and visually merchandised aisles

"The Mooii project was all about reflecting the brand’s fun, trendy vibe through the store design. Every detail, from curved displays to lighting, was planned to elevate the product presentation and customer journey. It's been one of the most challenging and rewarding builds we've done!" – Josh Peters, Project Manager

The Mooii retail fitout stands out for its innovative use of curved shelving and ambient lighting that guides the customer journey through the store. Each display is carefully integrated with the brand’s identity, offering a visually engaging layout that maximizes product presentation and customer accessibility. The plush toy section, central display counters, and thematic color coordination all enhance the shopping experience.

Transform your retail space into a destination that delights and inspires. Contact ENP Fitouts today to start your fitout project!

Mooii’s fitout is a testament to ENP Fitouts' ability to blend brand identity with customer experience. By focusing on innovative design and craftsmanship, we created a store that not only displays products beautifully but also ensures a memorable shopping journey for every visitor.

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"ENP Fitouts took our vision and transformed it into a beautifully designed space that truly represents our brand. The attention to detail and creativity they brought to the project were exceptional, and we couldn't be happier with the results."